Posted by Sophie on Sunday, January 24th, 2010

D&G Spring Summer 2010 Ad Campaign
This year, the denim trend goes further than just jeans but also skirts, dresses, tops, and accessories as well from runway couture to street fashion. One thing I love about denim is how easy it is to wear and easy to care for… definitely an easy trend to follow.

Spring 2010 RTW – Chloe, Ralph Lauren, D&G
Jessica Biel is wearing Ralph Lauren SS 10 for the cover of Vogue’s Feb. 10 issue. I still have a classic denim jacket from the 80’s & 90’s. The jacket is truly timeless.

Model Abbey Lee in D&G SS 10. I’ve always adored distressed jeans.


The soft blue and relaxed fit look very chic on these two fashionistas. When in doubt, roll up!


I’m currently really into oversized tops and this Vila Oversized Denim Shirt fits the bill (below) when it comes to the size and the color. It’s the perfect outerwear for transitional weather… layer over another light piece to stay comfy & warm.

Photo Credit: style, fashionising
Posted by Sophie on Thursday, October 15th, 2009
Hipgirlie.com has teamed up with The Trend Boutique to bring you an exclusive, super cool deal – an additional 25% off on all of their fashion sale items! You’ll find the latest celeb fashion to some of the most adorable collection of tees & tanks that you’ll want to layer. Definitely don’t want to miss out on their new arrivals! Looooove this cool vampire smiley top… the retro top every fashionista wants along with her BFF!

Simply shop their abundant collection of juicy fashion, then enter code HIPGIRLIE at the checkout to get an additional 25% off! And shipping is always FREE! Happy shopping!
Posted by Sophie on Tuesday, August 18th, 2009

Black Label Boutique (aka BLB) is my new favorite online boutique. This hip online shop carries some of the hottest brand names and designers such as LnA, 7 For all Mankind, Gypsy 05, Current Elliott, and Black Orchid just to name a few. Plus, I’ve got an exclusive offer to share with you, get $20 off for orders $100 or more with code HIPGIRLIE.
If you have that certain look that you are going for whether it’s boho-chic or celebrity inspired fashion, this is the place for you! Besides all the yummy fashion goodies, the site’s navigation makes it super easy to find what you crave by Category or Brand. BLB also offers Free Shipping on orders over $100 for both domestic & international! Love that!
I was so pleased to have the opportunity to interview the owner of the BLB, Lynn! She gives us insight on today’s trends, her own personal style, and even more on BLB!
Describe BLB in three words or less.
World-Class Customer Service, oops! I think that’s 3.
How did you come up with the name BLB?
Black Label is typically associated with a better quality of product. We wanted to convey a quality shopping experience.
How does BLB standout among other boutiques?
Our store is completely run by women. We understand a woman’s needs when it comes to shopping online. Our “photo” tab shows multiple product images and close-ups on real models. Using our “about” tab our customer can find a wealth of information.
What size our model is and the size she’s wearing, perhaps the length of a maxi dress or actual waist measurement of a pair of jeans in addition to our size recommendation. If a customer wants an individual size recommendation all they need to do is write to me, I answer all customer emails myself. Being able to interact with our customer is the most rewarding part of my job.
I see “Celebrity Fashion” on your site, which celebrity’s style do you most like and why?
Right now I’d have to say it’s a tie between Vanessa Hudgens and Megan Fox. While they enjoy their T-shirts and jeans while running errands, they like to go ultra feminine when hitting red carpet events. I like that they use minimal accessories and always look comfortable and confident no matter what they’re wearing.
In your opinion, what are some of the hottest trends right now?
Well, hands down that has to be Tie Dye. Lauren Conrad, Paris Hilton, Vanessa Hudgens and Ashley Tisdale have all been photographed this summer in Gypsy 05 Tie Die Maxi Dresses. Tie Die will be even bigger going into fall with denim lines like Black Orchid, Jet by John Eshaya and Current Elliott coming out with new tie dye washes.
Describe your own personal style.
My style is simple. Comfort first. If I’m not comfortable it doesn’t matter how good something might look on. So you won’t find any itchy fabrics at BLB, if it’s not luxuriously soft to the touch we pass on it. Life is short, your clothes should be a treat and make you feel good.
What is the inspiration behind BLB?
I was inspired by my own desire to find a Boutique shopping experience that was more intimate. I answer every email sent to the store, I will never delegate that to anyone. I’m pulling and measuring garments every day to help my customers find the right fit.
I love what I do. When a customer writes and tells me how happy she is with her purchase and the service she received, it is a continual source of inspiration.
What are some bargains that shoppers can find on BLB right now?
Our Ella Moss, Splendid, Bejeweled and C & C summer collections are priced at incredible savings right now. A few favorites are these adorable empire waist dresses from Bejeweled by Susan Fixel, prices start at just $86.00.
Plus you can use your exclusive Hip Girlie Discount and get an additional $20 Off all orders over $100, (sale items included) use code: hipgirlie
Do you have a fashion motto or slogan that you follow?
Reinvent Yourself.
What can we expect to see in the future from BLB?
We have so many exciting projects underway. We’re currently working on launching a video site where you’ll be able to view our fashion shoots as well as behind the scenes interviews here at our corporate offices.
We’ll also interview our designers so our customer can meet the creative force behind her favorite line. We are also adding a “Shop by Celebrity” feature to our Blog for our celebrity inspired customer.
Posted by Sophie on Monday, February 9th, 2009

Supima Long Sleeve Deep Vee $56
There is no other color that pops quite like RED! Red rules! Ha! Red is passionate, sexy, and classic. The key is not to over do it by dressing up in red from head to toe but simply punch up the color by wearing like a pair of red pumps or comfy tights. And, perhaps, how about short red nails to go with?
You can’t go wrong with a simple red top like the Long Sleeve Deep Vee from Michaelstars.com – they have an exceptional collection of cotton tops! In fact, I’m wearing one of their red T-shirts as I’m writing now… truly perfect!
Here are some examples to mastering your red. What are your favorite red pieces? Have you checked out my lucky red wallets yet?
Tops

Bottoms

Dresses

Accessories


Posted by Sophie on Friday, January 2nd, 2009

I can’t emphasize enough how ridiculously comfortable leggings are. Like you have nothing on! If you wear them right, leggings can be ultra stylish and super sexy… especially black leggings. They are so versatile and will virtually go with any outfit.
Leggings look best with a layered look. Go for the all-black ensemble with high heel sandals to lengthen your legs and get that skinny effect. I’m really into leather leggings this season. I like how it shines… totally rock’ n roll and totally hip!!! Here are fab leggings under $30.