How to Run a Fashion Show

The temperatures are rising and it’s now that time of year when everyone wants to wear cute little dresses and is hoping for enough sunshine to be able to wear that new bikini.  The summer can make us all feel a little more fabulous, with bronzed legs and the season’s latest trends.

So when we’re all feeling like strutting our stuff, it’s the perfect time to host a fashion show.  Whether you want to run a show as a charitable event, or are hoping for a career, here’s how to manage a fashion show.

ss15 runway trends

Choose Your Venue

Before you can really start planning your first fashion show – how exciting! – you need to lock down a location.  If it’s a school event, then see if you can use your hall.  Alternatively, look at local community centres, theatres, music venues and shopping centres.

When you’ve decided on your venue, you can create your layout and plan your runway.  Just make sure you choose a location with enough space!

Balance the Budget

As this is your first fashion show, you’re probably working with a teeny tiny budget.  Things to include in your budget are: the cost of the venue, models, any food and drink, decoration and revenue from ticket sales.

If you’d love a career as a fashion show director, then you’d also have to consider security, insurance, publicity, advertising, staff hiring, and transportation, as well as professional lighting, sound and camera equipment.

Models Required

You may be worried about finding models, but it’s easier than you think.  If you were an industry professional, you’d have the budget and contacts needed to be able to call on the expertise of a model casting company.  However, for your first show, advertise locally and you’ll find people in your community, school or university who will be happy to volunteer.

Clothing Decisions

You’re working with a small budget, so obviously you’re not going to be using designer brands.  To find cheap clothes, ask the fashion or textiles class if they have any projects you can showcase, speak to a local boutique about borrowing items, or ask models to bring their own pieces that follow the SS15 trends.

Use Social Media

While big directors pay for expensive advertising, marketing and graphic designers, social media is a great way to get people talking about your fashion show.  Not only is it free, but more people are online than ever before, so you can quickly spread the word, build a hype and make your event go viral.

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