Celebrating 30 sexy years of Guess

Guess who turns 30 this year—Guess clothing!  Guess is the brand I have lusted after ever since I was very young.  I used to clip their magazine ads for all sorts of inspiration back in the day.  I couldn’t resist those cool yet seductive black-and-white photos.  These images are pretty much the culprit of my obsession for the brand.  To this day, I still enjoy the line including shoes, bikinis, and of course the jeans.  I’ll always appreciate the super-sexy feeling I get every time I slip into a pair of Guess jeans.

90's supermodels

To mark the 30th anniversary, Guess has launched the new capsule collection, which debuted back on April 20.  The highly anticipated collection is inspired by some of their iconic pieces over the last three decades—with a modern twist!  Sweeeeeeet!  Claudia Schiffer also returned for the new campaign as well.  Remember the infamous black-and-white photo of Claudia in a corset?  Any Guess ad featuring Claudia truly made me crave their clothing and had me dreaming of becoming a Guess girl (a girl can dream!).

Here are my absolute faves from the 30th Anniversary Collection.  In my opinion, these are essentials every fashionista needs in her closet.

The first item is of course the Claudia Corset ($98)!  Who could resist this lace bustier peeking under a blouse or jacket?  Hello…sexy!


I’m always in the mood for leopard, so the Drew Long-Sleeve Top ($79) is my next pick.  This blouse can easily go from casual to dressy, with jeans or a pencil skirt.

leopard print shirt

A modernized version of the ’80s 3 Zip Marilyn Jean ($128).  Love the slim fit and the worn-in look.  I’d pair them with the leopard top and the corset above in a heartbeat.

Guess jeans

Be sure to check out Guess’ micro site Guess1981 to preview the entire collection along with the iconic images from the last 30 years, plus Claudia’s new ad campaign!

About GUESS? Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, and distributes full collections of women’s, men’s, and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand into a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store, GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information about GUESS at www.guess.com.

Disclosure: Compensation was provided by GUESS? Inc. via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of GUESS.

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Filed Under: Hip Fashion, Jeans, Supermodels, Vintage Fashion

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  • Theminniemaven June 7, 2012, 11:02 pm

    Guess has been a favorite since junior high and I must say they have managed to stay on trend. There isn’t a season that goes by without me lusting after a Guess piece.